American Sportswear

American Sportswear

By industry standards, its polo shirt was one of the market's best. It at once defined the company in sales, yet trapped it from telling the story of what the brand could be. This brand's story needed to unfold naturally and follow a logical path rather than an emotional one. This is the part of the product story that I wrote. It developed from the right side of my brain and was written by the left.

7424-2607297424-2826747424-2607327424-2588747424-2607257424-2607077424-2607317424-2607247424-2607197424-2564837424-2607097424-2607127424-2607187424-2607157424-2607307424-2607147424-2607117424-2607137424-2607267424-260708
Portfolio List