Design has entered an era where the bottom line sometimes takes precedence over creativity. Simply said, if it doesn't sell it doesn't work. Designers need good business minds to reach the target audience and corporations need seasoned designers who know how to expand the core business. Strong merchandising and design go hand in hand; one can't exist without the other. You have to get into the head of the consumer to understand when they want to be comfortable and when they want to be surprised. It is the psychology of product development. Color is a key element in setting the stage for successful consumer relations. You can make it new, but it needs to work so the consumer identifies with it. Here are some outtakes of color mood minus the accents.